By Jim Selman | Bio

The engine that drives the world’s economy is a principle that is embedded in our worldview—“more, better and different”. It may seem obvious, but when we think about consumerism, materialism or alcoholism—or any ‘ism’ really—they are all based on the idea that if we like something, then ‘more’ is good (and conversely, if we don’t like it, then ‘less’ is good). Continuous improvement demands that things get better and better—and ‘more’ better