Serene Ambition is about what we can do, and more importantly, who we can be as we grow older.

In 1979, I was designing a marketing seminar targeted to ‘seniors’.
I believed that everyone at every age is basically afraid of dying and
was working within that assumption. I interviewed a number of people,
mostly in their 70s and 80s, and began to see that, after a certain
point, they weren’t afraid of dying at all. They were, however, afraid
of dying without